SEO optimised

09-May-2016

By now you probably know that SEO stands for Search Engine Optimisation. If you don’t well, welcome to 2016 friend! It’s nice of you to join us. Lucky for you SEO isn’t rocket science so you haven’t missed out on a lot.

We’re asked about SEO more times than we can count. Very often clients know that they need it but they just don’t know how it works and what it can really do for their brand.

Here’s how it really works:
SEO came about from the need to find exactly what you’re looking for. Simple, right? Not really. Let’s say you’re wanting to start a side business selling lemonade and you’ve started up a blog in which you share quotes about life giving you lemons. You don’t have much competition and pretty soon your little lemonade blog has front page ranking.

Here’s where the problem lies:
Users that are searching for lemonade aren’t wanting quotes, they want recipes filled with buzzwords like “GMO, dairy and gluten free”, it is 2016 after all. They click on your page because it’s on the first page but quickly hit back when they don’t see what they’re looking for. You’re getting a lot of traffic but no conversions. What’s a conversion rate you ask? It’s when a user makes an action on your page like clicking your link to buy lemonade.

So what can you do to make sure your site is SEO optimised?

Do your research. It sounds a little outdated but it’s definitely the right man for the job. You need to look for the right keywords that:

  1. Are relevant to your content – If your lemonade blog is suddenly publishing articles about The Gym and Exercise Equipment. We’re gonna smell something fishy. Make use of Google’s own Keyword Tool to get results based on actual google searches.
  2. Have low competition – again a simple concept, if there’s a lot of people posting about lemonade it’s easy for your article to get lost in the bridge.
  3. Are being searched for – It’s no use shouting into an empty street. You’ve spent all this time researching and it would be a pity if no one read your article.

Don’t get sucked into only writing for SEO though or you’ll end up with content that bores your readers. Readers that are bored will never become conversions, no matter how hard you try. Focus on creating titles that make your audience want to read more and probably most importantly write content that’s fresh and interesting!

Still lost? Let’s meet up! Email [email protected] and we’ll be happy to take you through how we prepare all of our delicious designs!

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